In the landscape of Chinese state media, organizational hierarchies and political directives reveal how information is shaped and disseminated. A prime example of this ecosystem is the relationship between the United Front Work Department (UFWD) of the Central Committee of the Chinese Communist Party (a/k/a CCP Central United Front Work Department ), the China News Service (CNS), and its digital flagship, China News Network (Chinanews.com.cn).
According to official self-reporting by Chinanews.com, the platform is directly hosted and operated by the China News Service. CNS, in turn, functions as a vital propaganda arm under the direct oversight of the UFWD. This structural alignment ensures that the editorial direction of both the agency and its digital network remains tightly coupled with the strategic goals of Beijing's united front work.
Directives from the Top: The 2018 Mid-Year Meeting
The definitive nature of this relationship was clearly on display on August 6, 2018, during the China News Service Mid-Year Work Conference. At this meeting, Tan Tianxing, then-Vice Minister of the UFWD, laid out four strict mandates for CNS, explicitly defining its role within the party framework.
1. Upholding Political Alignment ("Politicians Running the Press")
Tan emphasized that CNS must relentlessly advance the Party's political construction. As an essential propaganda department for the United Front, the agency must strictly adhere to the concept of "politicians running the press" (政治家办报). This ideological framework requires that political loyalty and party alignment remain embedded in every stage of news gathering, editing, and reporting.
2. Prioritizing United Front and Overseas Chinese Affairs
The primary mission assigned to CNS is the effective execution of news and propaganda regarding United Front and Overseas Chinese affairs. Tan directed the agency to adapt actively to new geopolitical and media realities, formulate rigorous work plans, and implement powerful measures to elevate United Front and diaspora reporting to an even more prominent position.
3. Innovating in a Changing Media Landscape
Acknowledging deep shifts in the global media landscape, public opinion ecology, communication technologies, and external competition, the UFWD noted that CNS faced an urgent need for institutional innovation. The agency was tasked with overhauling its operational methods, technological integration, underlying mindset, and core capabilities to maintain its international influence.
4. Talent Management and "Starting Anew"
The year 2018 marked a double milestone: the 40th anniversary of the resumption of CNS operations and the 80th anniversary of its predecessor, the International News Service. Reflecting on this history, the UFWD declared that for CNS to achieve new heights, it needed to "summarize the past, pack its bags, and set off anew." Crucial to this journey was the directive that "talent is the primary resource." The agency was urged to enforce strict talent selection, strengthen its staff's sense of mission, and build a high-standard, high-quality, and highly capable cadre workforce supported by a scientific management system.
2022: Strategic Upgrade and Xi Jinping’s Vision for Global Outreach
Four years later, on September 23, 2022, the strategic importance of CNS within the United Front framework was further elevated during the commemoration of the agency's 70th anniversary. Xi Jinping, General Secretary of the CCP Central Committee, sent an official congratulatory letter to the agency, signaling a major transition from internal capacity-building to aggressive international discourse innovation.
In his letter, Xi acknowledged that over its 70-year history, CNS had maintained its core reporting guideline of patriotism and its core duty of "serving overseas Chinese" (为侨服务). Looking forward, Xi demanded a comprehensive upgrade in the agency's global capabilities:
Innovating Discourse Systems: Xi explicitly directed CNS to innovate its international communication discourse system and accelerate integrated media development.
Enhancing Appeal and Effectiveness: The agency was tasked with enhancing the "affinity and effectiveness" (亲和力和实效性) of its reporting to make China’s voice more palatable to foreign audiences.
Building a "Circle of Friends": Xi called on CNS to actively connect with overseas Chinese-language media to present a "credible, lovable, and respectable" (可信、可爱、可敬) image of China, thereby fostering grand unity among Chinese people at home and abroad.
Reinforcement by the UFWD
Underscoring the organizational chain of command, You Quan, then-Member of the Secretariat of the CCP Central Committee and Minister of the UFWD, attended the 70th-anniversary celebration in Beijing to deliver a keynote speech.
You Quan reiterated that CNS must thoroughly implement Xi's instructions. He emphasized that the agency's distinct characteristics must be leveraged to tell China's story effectively to compatriots in Hong Kong, Macao, and Taiwan, as well as overseas Chinese and the broader international community. The ultimate goal, as defined by the UFWD chief, is to "continuously expand the overseas 'circle of friends' who know China and are friendly to China" (不断壮大海外知华友华“朋友圈”), thereby gathering hearts and strength for the "great rejuvenation of the Chinese nation."
Conclusion
The evolution from the 2018 UFWD directives to Xi Jinping’s 2022 anniversary mandate illustrates a clear trajectory. The relationship between the UFWD, CNS, and Chinanews.com is not merely administrative; it is deeply ideological and functional. While the 2018 directives focused on ensuring that "politicians run the press" and upgrading internal capabilities, the 2022 mandates weaponized those capabilities for the global stage. Through this tightly controlled chain of command, Chinanews.com and its parent agency continue to serve as the premier external-facing apparatus designed to project the CCP's United Front policies and reshape the global narrative around China.